Nurturing CRM – The Basics of Customer Management

In the article: Call Center Agent Productivity – Customer Relationship Management, the basics of what customer relationship management is was outlined. Customer relationship management or “CRM” is summarized as the variety of exchanges, interactions and relations between customers and any given business. This definition is rather opaque, but is the nevertheless a simple concept to grasp. The key for many organizations, is nurturing customer relationship management  to a point where their customers are satisfied and CSAT or customer satisfaction scores are raised to a comparable and recognizable level.

Customer Self Service is another method of handling CRM properly. A Yonyx solution can help.
Customer Self Service is another method of handling CRM properly. A Yonyx solution can help.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent

In this series, there will be various tactics and strategies that many businesses utilize to enhance and grow their CRM. Some range from using call centers and equipping agents with step-by-step call flows to procure a better relationship. For others, are more indirect yet nonetheless efficient approach is warranted. Utilizing an automated AGI (author-guided interactive) guide with comprehensive API could supplement the need for a virtual call center and provide the right answers with the right details. A Yonyx solution is no doubt, a handy resource in the battle for supremacy in the arena of CRM.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree