If experts would argue what’s the most important key to business success, a lot of business owners would agree that it is customer support. The department of customer support in a company is valuable because of two major things:
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
- Data collection
- Customer interaction
There is a lot that can be said about using customer support as a means to collect data from people, both existing and potential customers. For instance, you use social networking platforms as customer support or as part of customer relationship management you can mine data from customer feedback to their personal information. You can use the data you collect for analysis and make necessary adjustments to the current systems in your company.
Customer support used for interaction between companies and people is a classic function of the department. Without it, people would have nowhere to go to when they have issues they needed to resolve or questions they want answered. It is through customer support that you can build lasting relationships and possible have repeat business with customers. So, if anyone would argue what’s the most important key to business success, the answer would almost always be customer support – because you can’t be called business without customers, can you?
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