Social CRM is an efficient tool that facilitates businesses to deliver a quality customer experience through integrated and creative customer support platforms. Business can now integrate personal information pertaining to its customers from sources such as blogs, Facebook and Twitter.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Let us see how the benefits of social CRM outweigh its cost in the long run.
Decrease Expenses
Social CRM tools such as a troubleshooting helpdesk and an interactive decision tree facilitate create efficient customer self-service for routine issues. The ‘Chat with Us’ option through social media makes more financial sense than a call center helpdesk. You save on staff, resources and bills of outsourced companies that would otherwise add to the cost.
Supplement Your Marketing Campaign
Social CRM augments the effectiveness of your marketing campaign. The videos, blogs, tweets and status updates spread awareness and promote customer engagement. Thus, social CRM justifies marketing expenses while offering exemplary customer experience.
Harness New Sales Opportunities
Customers often post updates, tweet and write reviews on blogs about their new purchases. Social CRM helps you track customers’ purchases and devise your selling strategy. For example, if a customer bought a car, you may offer them discounts on car accessories. A targeted, personalized sales strategy produces results.
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