Many entrepreneurs would say that social CRM is the new customer relationship management system. However, it is just the evolved form to get in touch with customers – both existing and potential ones – effectively.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
Social media, when integrated to CRM systems, allow you to monitor your existing customers and tap potential ones through free platforms like Facebook and Twitter. However, this entails a lot of effort because you need to monitor your system regularly and consistently.
Slacking on social CRM systems will not bring you any benefits – let alone manage it effectively. The only way to make the most of this evolved customer relationship management is to actively become part of it. Training your staff is also a great way to make dramatic improvements on your CRM system.
How can you stay in touch with your customers effectively?
Monitor their conversations. When monitoring conversations, you monitor by filtering what they say. Of course, you don’t have to consider mundane things but only those that matter to your company’s function and operation.
Address feedback in a timely manner. You don’t put off something as important as a feedback for later especially when it is a negative one.
Keeping in touch with customers through social CRM is interactive but challenging. There is no other way than to face the challenge head-on.
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