When you’re running a business, it is not the monetary gain you should think about first but your customers. It should be about providing excellent customer support that you should prioritize and all the rest will fall back to their own places. You can use social media and integrate it to your existing customer relationship management or CRM system in order to streamline customer support.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Remember: Wherever your customers are, there you should be. If customers are using social media platforms like Facebook or Twitter, you should also use the same infrastructure so you can “listen” to what they say. While it is important to market and establish your brand locally, it is also important for you to reach beyond the boundaries. Social media allows you to connect with people and learn what they think about you in real time, which is vital for customer support.
Use social CRM to ensure progressive improvement in customer support. If social media is used and setup properly, it is much easier for you to streamline the operations necessary to run your business. The feedbacks of your customers – whether positive or negative – are going to be compiled and placed on dedicated feeds thus allowing you to filter and rank them according to importance.
As you take advantage of social CRM, customer support will improve significantly and your revenue will increase even without you realizing it.
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