Customer support has always been critical to nurture relationships between customers and organizations whether or not social CRM is involved. The introduction of social media has even made customer support for ecommerce more crucial. Hence, businesses must be able to embrace these new social customers so the response would be timely, relevant and personal – with a tone akin to your business goals and vision.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
If you want to provide excellent customer support, multiple channels are necessary. You should provide your customers several ways to get in touch with you – not just through traditional means.
Embracing social CRM is also a way for you to significantly enhance customer support. People, in general, crave for social interaction and because of this almost 40% of their decision-making is based on how well companies care for their customers, 50% is based on the quality of your product or service and 10% is based on other miscellaneous things they believe are relevant to their buying decisions.
This means to say that they put too much emphasis on customer support and how well you respond to their needs and requirements. Social CRM allows you to take care of the 40% so you can focus on more important details.
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