If you want to increase customer retention rates, it is important that you improve your customer support processes. How?
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
Assign qualified people to do customer support. It is a truth that not everyone has the capacity and ability to socially interact with customers. In particular, if you use social CRM, not all people are adept at doing social interactions through various channels. The only way you can deal with this is hire people who are highly qualified to provide customer support and place them on the front line.
Determine the current demands of customers. By knowing what the customers require, you are opening the opportunity of staying ahead of the game. In fact, this is one of the keys to attaining business success. The information on current customer demands can be collected using their feedback through your social CRM system.
Focus on nurturing relationships. Your customer support must be focused on what you can do in order to nurture your relationships with customers. Customers will appreciate your efforts of keeping in touch with them in an honest and interactive way.
Once you have improved customer support whether through social CRM or other means, sales will follow and customer retention becomes easier.
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