The thing that keeps a business alive is the consistent flow of customers. What keeps the customers coming back though? The answer is an excellent customer experience provided by high quality customer service. Providing good customer service can only be accomplished through cooperative employees, which can be a difficult task for some owners. If you feel that your business needs a fresh of breath air, then you should check out the book Gung Ho! By Blanchard and Bowles. They break down the business structure and focus on only what is truly important for the survival of a business.
One section of the book covers employee importance and how it can be powered by creative customer support. Whether it is by social CRM or otherwise, making your employees feel like they are making a difference can motivate them the give their best when it comes to providing optimum customer service and customer experience.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.
Giving them a sense of purpose is critically pointed out by any customer support analyst as a must need for provide best kind of environment, even within the context of social CRM. Even if you have been in business for a while, this book can be a great reminder to have about what is needed in this day and age.
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