There is definitely so much more to customer service and providing the ultimate customer experience than many think. Most people believe that customer service amounts to just the physical department found within stores, but they could not any more wrong.
Customer service begins when the customer first interacts with your product. That can be due to excellent social CRM, or even when they first see your product on the shelf and how it is displayed. Great customer service does not even have to entail an actual purchase, but just having friendly employees available to answer any and all questions.
The best way to get creative customer support and improve the customer experience is by asking the customers themselves! Handing out a survey for the to fill out can assist in the same way a customer support analyst can, and this survey could also be beneficial to other aspects of you company, including your social CRM. Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Constantly finding ways to improve your business structure will ensure a profitable future for you and your company. More importantly it transforms those new customers into returning as they keep coming back for more of your product or service.
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