Customers can essentially be broken down into two categories: Newbies and Returners. These two types are usually how you would dictate how you set up your customer experience, social CRM, and creative customer support. However, there is another set of categories that are harder to determine, even by customer support analyst standards. While you cannot necessarily prepare for these types of customers, you can establish a standard that all employees must follow when dealing with them. This is so that all three get excellent customer service.
The first type is a Repeat Customer. These are the most loyal ones that will keep returning to your store. Whether this out of loyalty to your brand or the simply have a need to fill differs, but they will usually remain constant.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.
The next type is a Bargain Customer. They will only come if you have sales or top-notch deals being offered. Once those deals are done though, those customers will disappear and may never come back. Finally, there is the Impulsive Customer. They were convinced by either customer experience or social CRM to come to your store and won’t know what to purchase or why. Just help them as best you can.
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