Photo by Karolina Grabowska
It’s awfully enticing to spend the majority of your time attracting new customers. Many business owners make this mistake. It’s important to remember that you also need to maintain the support of a loyal customer. For most businesses, loyal customers generate the most revenue, up to over 50% of total revenue. As a business owner, attracting new customers should only take up 20% of your time. Significantly, you should spend more time keeping your loyal customers content.
With interactive decision trees, companies provide customers with an interactive self-service experience, that is similar to engaging with a live Agent customer support analyst.
There are a lot of methods that you can try to maintain your loyal customers’ support. You could try sending them emails, text messages, postcards, or special sale ads. You can offer special deals or coupons to a loyal customer, only which will definitely help build your social CRM.
Recently, some companies have begun doing this through text messages. They send a coupon code to a loyal customer that they can redeem at the register. This may seem time-consuming, but it’s worth it. A loyal customer is likely to bring you the most business in the long run. They spread the work of having a good customer experience. If you impress them enough, they may even recommend you to family or friends. Yonyx enables organizations to create multi-media flowcharts that provide customers with an interactive self-service experience, similar to interacting with a live Agent.
