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Challenges Facing Customer Experience Management in Established Enterprises
Established organizations face the biggest challenge today: adapting to fast changing times. Under traditional operational systems, organizational goals were different. Each organization had its own way of doing things. The generation of customers back then also got accustomed to that kind of service, but things are changing. These enterprises have a challenge managing todays’ customer…
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Crucial Aspects of Your Business Concept
There are two important things that you need to keep in mind while developing your business concept and creative customer support idea if you want it to be powerful and effective: Features: Features give your customers a good idea of what the product or service can do. It’s essential to choose words to describe your…
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Understanding the Value of Social CRM to Business
Do you understand the value of social CRM to your business? The value of social CRM comes from the fact that you are able to change how you do business while improving customer experience. How? Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with…
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Why Customer Loyalty Schemes Won’t Work
The adoption of customer loyalty schemes was one of the biggest trends in retail, restaurants and airlines for a while until recently. Experts have discovered that, more and more of these customer loyalty schemes are failing to bring results to users , raising questions on whether they’re worth the sweat, or not. Truth is, whilst…
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How Will You View Social CRM as Part of Business?
A lot of business owners think they already know what social CRM is all about but more often they don’t. There has been a lot of debate as to what the newly transformed CRM must be called – some would concede to adding “social” while others still consider CRM 2.0. While CRM 2.0 is a…
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How to Appeal to “Non-rational” Thinking Customers
Do you think great product features and unique functionalities are enough to make your product a success? According to experts, think again. Apparently, these are not enough to win over, or keep customers anymore. Whilst some comfortably content it’s because of bad luck or something similar, this isn’t the case. Customers make non-rational decisions all…
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Why Should You Care If Your Customers Are Satisfied?
Before you buy products that are expensive or important to you, you likely do a lot of research and come up with creative customer support techniques. It’s become significantly easier to research products these days, since more and more information has become available on the Internet. You can also get an idea of whether a…
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Top Benefits of Walking in Your Customers’ Shoes
How do you rate your customer experience on a scale of 1-10? Is it good? Do you feel you’re where you’re supposed to be customer experience wise? Do you feel there is room for improvement? Whilst some companies have had “success” using sales figures and return customers to measure their customer experience, these methods may…
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Using Customer Experience Maps to Improve CRM
Customer experience maps are also known journey maps, customer experience maps and touch point maps. They help businesses know how customers experience them (from the customers’ perspective). Being able to know how your customers experience your business is critical in helping you direct the impact you want on them. It also helps you modify their…
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Social Interactions through Social CRM Explained
If you interact with customers, is it automatically a type of social interaction? There are various degrees of interactions associated with social CRM. Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service. In social CRM, what are the levels of interaction from…
