In a previous post, I mentioned the tried and true 4 Ps of marketing: Product, Place, Promotion and Price, and how they’ve helped form the foundation for customer service for many years. Yet as I was touching up my knowledge of the 4 Ps, I began to run across a new method, one more geared to business today: the SAVE method. It’s an acronym for Solutions, Access, Value and Education. Let’s look at each aspect.
Solution replaces product—experts contend that sometimes we get too hung up on a product’s features, rather than emphasizing how it helps a customer, and that’s the reason for this change. Access relates to how quick a product or service can help a customer—in the digital age, this has become more important than ever. Value is communicating to your customers just how your product is worth the money you’re asking for it. And finally education means giving your customers some information on a product, but not just as promotion, but as genuinely educating them. The SAVE method has many advantages, particularly for use in the modern sales world. It creates a stronger bond between customer and business, and stresses quickness and accuracy.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
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