It seems like every business and organization has their own individual method of delivering excellent customer service, each with their own acronyms and unique names. However, there are a few methods that are common and universal to all businesses, one of which is the 5 P’s:
Let’s look at each of the 5 P’s a littler closer.
- People: it’s important to staff your business with the right people. If you run a hardware store, for example, you’ll need people knowledgeable in various areas of home improvement in order to run the business effectively.
- Process: is having a method in place to handle any issues that may impede the customer experience, such as how to deal with complaints.
- Product: means having extensive knowledge about what you’re selling. Knowing your product and communicating your enthusiasm for it can help translate into better sales.
- Presentation: involves presenting your product in an appealing fashion. This aspect is often overlooked, but can make all the difference in sales.
- Finally, there is Price, which means charging a reasonable price for your businesses’ goods or services. There are more to each of the 5 P’s, but this is a good overview.