How to optimize your social CRM content

Content is the most important thing in business now than at any other time in history. Your customers have apparently, become accustomed to consuming a huge amount of information before making a purchasing decision.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

For example, a customer is likely to read your blog, visit your Facebook page or your FAQ’s before they can buy from you. This does expose you to breaks in the customer journey- especially when they don’t find what they like.

An often forgotten piece of the block however, is social CRM content which has been used by businesses to serve customers in the last half of the past decade.  How can your business optimize its social CRM content (use content on social media to serve customers)?

First, you must make it mandatory to always look through all your customer demands on social media. Your customers form a very crucial piece of your content “mill”. By reading and responding to all their issues, you can reduce the number of those who’ll call in with a problem, thus save your company money that would have been used to hire extra support.

You should also be on the lookout for opportunity to remain in touch with your customers on social media- which may call for creation of sharable social CRM content– this can help you serve them better, as well as boost your bottom line.

Your social CRM content needs a fresh look- we can help you package and manage it for the best CRM experience.

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Interactive Decision Tree