Social CRM seems to be the new buzzword for business and marketing in 2014 and with good reason. When you take advantage of the creative customer support possible through social media networks, you won’t just have more satisfied customers, you’ll increase your profits as well.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Lower Operational Costs of Customer Support
The cost of running your own helpdesk can get expensive, especially having to train employees about your particular business. When customers help themselves through automated support, it doesn’t cost you a yearly salary to pay for a customer service agent.
Promote Customer Loyalty for Repeat Purchases
As a customer is troubleshooting a problem, having a knowledge-base to turn to greatly improves the customer experience. Making it accessible through social CRM adds to the convenience and the customer satisfaction. Satisfied customers are loyal customers, leading to future purchases.
Customer Satisfaction Means Referrals to Friends & Family
One of the best parts about social CRM is that as soon as you resolve a customer issue, the customer can immediately share the news with friends and family. A positive customer experience presents the opportunity for valuable referrals and social CRM allows it to happen instantaneously.
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