All businesses are essentially equal. Are larger than others? Absolutely, however that does not mean they do not share the same concerns. Both must be concerned with customer experienceand creative customer support. While small businesses may not have to worry about things such social CRM, they often fall into the trap that they believe that they cannot afford to provide customer service.
There are small businesses that cannot afford an actual department dedicated completely to customer service, that does not meant they are completely out of the game. Never let price take away from providing an amazing customer experience.
Customer Service is much more than just a literal department or section of a store, it I how you treat your customers. Providing a good atmosphere will encourage to return and continue business with you. Hiring a customer support analyst would help as well. It also entails how you answer the phone or deal with customers outside of the purchasing process.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.
Even if you cannot afford to dedicate funds into having proper social CRM, it is easy to affordable customer service.
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