While some companies do indeed pick some random number in pricing their goods or service, this does not help the overall customer experience and can even harm social CRM. There are many things and factors to keep in mind while you are determining the proper price that you can be happy with, and will require some creative customer support. Information such as supply and demand, average income, profitability must all be considered and can be gathered by a customer support analyst. Treating the price of your good or service so carelessly could damage your customer experience if not taken seriously.
You cannot set a good or service at too high a price, otherwise not many people can even afford to purchase it, and a high number might scare people away before they even have a chance to examine the product. Setting the price too low will probably attract more customers, however you won’t make any revenue from it, and thus your business will fall apart even with high number of customers.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.
Expressing a proper and fair price within things like social CRM will both attract customers and make you a profit, so take the time to pick the right one!
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