A number of companies make a recurring mistake and put all their efforts in pleasing the wrong type of customers; new customers but why do we assume that attracting the new customers is a mistake? Perhaps it is not bad to focus on the new customers but it is also important to understand that the new customers are not the main source of profit for your company.
Despite knowing this, many companies tend to focus entirely on pleasing new customers. They direct all their social CRM, creative customer support and customer support analyst to provide comfortable customer experience for such type of customers.
Companies must avoid practicing this behavior and should direct the major part of their social CRM, creative customer support, etc towards the loyal customers so that they feel contented.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
A company must know that the major portion of the business revenue comes from those returning customers’ continued service. The loyal customers will enjoy your service and will become more satisfied by your products. This class of customers, being loyal with your company will recommend you to others because of the customer experience you provide them. You must focus on pleasing the returning customers instead of putting all your focus on new customers.
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