Customer retention is an integral part of the customer experience. It’s one thing to create a new customer, but it’s whole other ball game actually retaining them. It’s just as crucial to retain customers as create them, because if you don’t, how will your business grow? Here are three tips to help you retain customers.
Studies have shown that customers look for shared values when deciding on a company to do business with—that is, companies and organizations that share their values, so communicating your businesses’ values to your customer base is important. We’ve talked a lot on this blog about spinning negative situations into positive ones, and this plays into customer retention—accentuate the positive aspects of your business, such as a large client base, or any awards the business has won. Finally, get to know your customer base, right down to minute details, and then create a business strategy that speaks to their experience. It’s a basic appeal—that your business is just like them (the customer) and has products and services that sync up nicely with their experiences. Follow these simple tips to help turn your new customers into repeat business.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
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