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How Will You View Social CRM as Part of Business?
A lot of business owners think they already know what social CRM is all about but more often they don’t. There has been a lot of debate as to what the newly transformed CRM must be called – some would concede to adding “social” while others still consider CRM 2.0. While CRM 2.0 is a…
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How to Appeal to “Non-rational” Thinking Customers
Do you think great product features and unique functionalities are enough to make your product a success? According to experts, think again. Apparently, these are not enough to win over, or keep customers anymore. Whilst some comfortably content it’s because of bad luck or something similar, this isn’t the case. Customers make non-rational decisions all…
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Why Should You Care If Your Customers Are Satisfied?
Before you buy products that are expensive or important to you, you likely do a lot of research and come up with creative customer support techniques. It’s become significantly easier to research products these days, since more and more information has become available on the Internet. You can also get an idea of whether a…
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Top Benefits of Walking in Your Customers’ Shoes
How do you rate your customer experience on a scale of 1-10? Is it good? Do you feel you’re where you’re supposed to be customer experience wise? Do you feel there is room for improvement? Whilst some companies have had “success” using sales figures and return customers to measure their customer experience, these methods may…
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Using Customer Experience Maps to Improve CRM
Customer experience maps are also known journey maps, customer experience maps and touch point maps. They help businesses know how customers experience them (from the customers’ perspective). Being able to know how your customers experience your business is critical in helping you direct the impact you want on them. It also helps you modify their…
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Social Interactions through Social CRM Explained
If you interact with customers, is it automatically a type of social interaction? There are various degrees of interactions associated with social CRM. Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service. In social CRM, what are the levels of interaction from…
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Implementing Strategies for Social CRM
Social CRM is not a new method rather it is the evolution of the existing CRM. Your concern is not about the strategies associated with social CRM because that is already given. Your primary concern is how your business adopt this evolved method. Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive…
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Meeting Your Customers’ Expectations
Customers have many expectations about the products or services that your business provides, and it’s important to act to satisfy these expectations. The expectations that they have can vary wildly depending on social CRM and customer experience. For example, they may expect a certain quality of customer service from you or a certain quality of…
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How to Manage Different Customer Types in Your Business
You need to provide high quality customer service to every customer, even the difficult ones in order to maintain good social CRM and customer experience. It’s awfully tempting to just ignore or even retaliate to rude, unruly customers, but it’s not worth it. If you learn how to appease difficult customers, this could do wonders…
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How can Social CRM Benefit You?
Companies shifting to social CRM is not just about adopting innovative operational technologies or models. If you look at its implementation in a particular business, it is actually a strategic but direct cultural transformation with regards to improving customer experience and relationships. Social CRM is relatively in its early stages but companies need to focus…
