Call center agent productivity is a frequently focused augmentation of e-Commerce and virtual call centers. Customer relationship management or “CRM”, is the foundation of virtual call centers and helpdesks everywhere. In fact, in a later series, we will explore the various methods of nurturing the fragile relationship that is CRM. If a comparison or analogy may be drawn for fantasy football enthusiasts, there are key players that you need to draft or acquire for your team to flourish. Customer relationship management only second to customer satisfaction. In fact, customer satisfaction is the basis of customer relationship management. One is a precursor to the other, both a cause and effect dynamic. Here is a profile on customer relationship management:
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Customer Relationship Management or “CRM” – The discipline and study of how to manage and increase the quality of interactions and encounters with a variety of businesses, customers and broad clientele. CRM is the ongoing approach to enhance these relationships from both an ergonomic and qualitative perspective. There are a variety of strategies and approaches that have been theorized on what could be most effective from a “CRM Perspective”.
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