Many of the major businesses are putting their focus on the wrong customers. I know what you are thinking: there is a wrong customer? Yes! A vast majority of businesses tend to focus their social CRM and customer experience towards attracting new customers to their store. While this is not in itself bad thing (after all, you need to start somewhere), little amounts of creative customer supportis given to returning customers. That leads us to the question of how we get customers to return and become loyal to your company or brand.
The answer is very simple: exactly what businesses are willing to do to attract new customers, but better and exclusive to the returning customer. Having sales or some other benefits that will give customers an incentive to return. Also, directing the focus on them for you social CRM would help in attracting them to a pleasant customer experience, possibly even directed by your customer support analyst.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
The heart of all of these endeavors is to show that you will give your loyal customers the attention that they believe they deserve for continued business with your store.
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