Category: Knowledgebase
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Using Social Media for Social CRM
The rise of social media as a force to reckon with is something marketers can’t just wish away. This is because a conversation is happening among your customers. They’re probably talking about what they currently like, what they hate and what they’d love to see. Why would any business in its rightful senses miss out…
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CRM Content That Captures Customer Hearts
Don’t you wish to capture your customers’ heart? This is probably the commonest wish for every business person, but the least acted upon considering that close to 80% of new businesses don’t make it past their first birthday. Truth is, whilst other factors like great product, good marketing, and less competition make a firm successful…
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Attracting Attention Using Social CRM Content
The attention span for the average human has been decreasing fast over the years. People generally don’t love to pay attention to anything, more than 8 seconds according to a recent survey. While some scientists have linked this new attention deficit to social media, marketers engaged in social CRM should beware, especially when creating social…
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Why Should You Use Databases?
Businesses can collect tons of data, such as product data, consumer data, finance data, and even customer feedback data. Larger, more tech-savvy businesses, like Amazon, collect a lot of data about individual users so that they can give users product recommendations that they are relevant to them. All businesses should be mindful of data that…
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Tips for Curating Social CRM Content
With the number of Facebook users exceeding the 1 billion mark, a replicable feat at Twitter, Pintrest and others social platforms, Social CRM is undoubtedly one of the fastest growing technologies in business solutions today. Like the web revolution, social CRM thrives on content , which most organizations develop by themselves. Consequently, how can you…
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How to Create Sharable Social CRM Content
Sharing is the language most social media engagement works. Considering that your fans and customers could possibly share your content, tips and tweaks for using a product, companies need to exploit this opportunity by creating sharable social CRM content. While some companies use enticing language and whatnot, the sharability of social CRM content lies in…
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Smart Ways to Use Social CRM Data
Social CRM is one of the biggest sources of information about your customers. In the middle of all the interactions, you company can learn a lot about its customers, and use it to its advantage. Research has shown that only companies which draw business intelligence from social CRM initiative are a success. But how can…
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Get Gung Ho! About Business Leadership
Are you scared that your business isn’t on track? Are you scared that your business isn’t motivated enough? If you said ‘yes’ to either of those questions, you should consider reading Gung Ho !by Blanchard and Bowles. If you’re a seasoned business owner, you may find that you know the contents of this book like…
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What You Need to Know About Process Flow
What is process flow? Process flow can tell you how and where a specific section of your service starts, along with how and where it finishes. You can visualize this concept best with a flow chart. Solid-line boxes that are joined together signify principal sections, sections that are the most important, of your service. Visualizing…
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Boost Your Customer Experience with Testimonials
Improving customer experience is one of the biggest challenges businesses are facing. A number of businesses have reported success serving their customers fast, on time and providing regular deals and discounts. How are you managing your customer experience? If your business is struggling cant afford regular campaigns or price cuts, serving customer testimonials can improve…